Analysis on export potential for members of PEPEKO
IMPLEMENTED PROJECTS > Analysis on Export Potential for Members of PEPEKO
- Country – Kosovo
- Donor – German International Assistance (GIZ)
- Duration – 6 months
- Status – completed
The expertise was provided in the framework of GIZ Project “Creating Employment through Export Promotion” which aimed to explore export opportunities in the Kosovar fruit and vegetable sector and included the following:
- Research on EU/DACH market about demands for vegetables, fruits and berries (frozen and processed) and support in the identification of products from Kosovo offering export potential with the focus on long-term trade links to better exploit the EU/DACH market opportunities;
- Analysis of existing production and production capacity for above-mentioned products in Kosovo including the examination of the current situation of cultivation, processing and selling.
- Evaluation of the local products and marketing strategies of the companies - advice companies to improve marketing strategies based on latest market trends, including opportunities to produce and export organic processed fruit and vegetable products (e.g. under the label “Bioland”)
- Analysis of Kosovar companies in fulfilment of quality requirements and other international trade demands – identification and information of international market standards with their relevance for the Kosovar companies.
- Recommendations on possible new products for member companies to improve current production, extend product range and increase export potential.
- Detailed report describing the sector including opportunities, challenges and obstacles and provide recommendations for the reduction of obstacles and challenges within the sector
- Workshop with the members of Association of Fruit and Vegetable Processors (PePeKo) to provide findings of the research and discuss the recommendations